Sabtu, 30 Juli 2011

[V896.Ebook] Fee Download Molecular Biotechnology: Principles and Applications of Recombinant DNA, by Bernard R. Glick, Jack J. Pasternak, Cheryl L. Patten

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Molecular Biotechnology: Principles and Applications of Recombinant DNA, by Bernard R. Glick, Jack J. Pasternak, Cheryl L. Patten

A unique, adaptable textbook for upper-level undergraduate and graduate courses emphasizing particular aspects of modern biotechnology.

  • Features straightforward, jargon-free writing and extensive figures to help students make sense of complex biological systems and processes.
  • Includes expanded coverage of the latest innovations in DNA sequencing techniques, therapeutics, vaccines, transgenic plants, and transgenic animals.
  • Allows instructors to easily tailor the content to courses focusing on the fundamentals of biotechnology as well as courses dedicated to medical, agricultural, environmental, or industrial applications.

  • Sales Rank: #311892 in Books
  • Brand: Brand: ASM Press
  • Published on: 2009-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.75" w x 1.50" l, 5.54 pounds
  • Binding: Hardcover
  • 850 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

8 of 8 people found the following review helpful.
Excellent book
By Tommy
As for the book, it is absolutely an excellent one. up-to-minute edition, cut-edged contents...etc. But please note that this is a graduate-level textbook, and it could be a little bit difficult for undergraduatees.(Acutally it's also a little bit difficult for graduatees)

The price is fair enough. I found the same book in my univ. bookstore. Even the used ones cost 90 USD. It's a luck thing you can buy a brand new one with less money here.

The only pity is the shipping of Amazon, which made the book a tiny bit out-of-shape. But that's not a big problem.

NOTE that please don't buy the paper-covered edtion, although it's incredible cheap. The paper-covered edtion is actually the 1st edtion published maybe 20-30 years ago. You don't really want to pay 40 bucks for an ancient book which no one would like to use nowadays, right?

1 of 1 people found the following review helpful.
Typical Biology Book
By bp
Wasn't too impressed with this book. Some things are not explained very well and other things already have studies available with new information. This is typical of most biology books but I wouldn't waste money buying it.

0 of 0 people found the following review helpful.
Four Stars
By Schrodinger
It was as described.

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Rabu, 27 Juli 2011

[T331.Ebook] Free PDF Buffy the Vampire Slayer - The Making of a Slayer: The Official Guide

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Buffy the Vampire Slayer - The Making of a Slayer: The Official Guide

  • Published on: 1800
  • Binding: Hardcover

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Selasa, 26 Juli 2011

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  • Sales Rank: #6124768 in Books
  • Published on: 1992-05-29
  • Released on: 1992-05-29
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 480 pages

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Kamis, 21 Juli 2011

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Instructor's Manual Kirk's Fire InvestigationFrom Brady Fire

  • Sales Rank: #6420445 in Books
  • Published on: 2002
  • Binding: Unknown Binding

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  • Sales Rank: #1689120 in Books
  • Published on: 2001
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Binding: Hardcover
  • 981 pages

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Jumat, 15 Juli 2011

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This work presents a comparative study of the provisions relating to insider dealing under the EC Insider Dealing Directive. The volume begins with a discussion of the rationale for regulating financial services in general and controlling insider dealing and money-laundering in particular. It examines the definition of an insider and of inside information and the various criminal offenses relating to insider dealing. The role of money-laundering is also recognized and the anti-money laundering regime as well as the considerable impact on the financial sector is discussed in detail. The work assesses the efficacy of criminal law in controlling insider dealing and considers the increasing trend to deal with it by means of civil/administrative measures.

  • Sales Rank: #3969311 in eBooks
  • Published on: 2013-01-28
  • Released on: 2013-01-28
  • Format: Kindle eBook

Review
'Dr Alexander's work provides a comprehensive and analytical discussion of two areas of law: anti-money laundering and anti-insider dealing, in the context of the European Union, which impact directly on the conduct and governance of business. It is a unique contribution and one that will serve well those concerned with protecting the reputation and integrity of their institution and markets.' Barry Rider, Jesus College, University of Cambridge, UK '...this book contains compelling information and scenarios. It takes a lwyer's approach to both insider dealing and money-laundering, dealing exhaustively with the legal aspects...' Technical Matters '...a detailed and at times fascinating overview of the law and regulation of insider dealing and money laundering. This book will benefit a wide audience including legal practitioners, law enforcement agencies, financial regulatory bodies, interested researchers and students.' Legal Studies 'This is an interesting, well-argued and well-written book, which gives a comprehensive overview of insider dealing regulation in the European Union.' Journal of International Banking Law and Regulation

About the Author
R.C.H. Alexander is Lecturer in Financial Law in the Department of Financial and Management Studies, School of Oriental and African Studies, University of London, UK.

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Senin, 11 Juli 2011

[S357.Ebook] Fee Download Warfare in Tenth-Century Germany (Warfare in History), by David S. Bachrach

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Warfare in Tenth-Century Germany (Warfare in History), by David  S. Bachrach

Over the course of half a century, the first two kings of the Saxon dynasty, Henry I (919-936) and Otto I (936-973), waged war across the length and breadth of Europe. Ottonian armies campaigned from the banks of the Oder in the east to the Seine in the west, and from the shores of the Baltic Sea in the north, to the Adriatic and Mediterranean in the south. In the course of scores of military operations, accompanied by diligent diplomatic efforts, Henry and Otto recreated the empire of Charlemagne, and established themselves as the hegemonic rulers in Western Europe. This book shows how Henry I and Otto I achieved this remarkable feat, and provides a comprehensive analysis ofthe organization, training, morale, tactics, and strategy of Ottonian armies over a long half century. Drawing on a vast array of sources, including exceptionally important information developed through archaeological excavations,it demonstrates that the Ottonian kings commanded very large armies in military operations that focused primarily on the capture of fortifications, including many fortress cities of Roman origin. This long-term military success shows that Henry I and Otto I, building upon the inheritance of their Carolingian predecessors, and ultimately that of the late Roman empire, possessed an extensive and well-organized administration, and indeed, bureaucracy, whichmobilized the resources that were necessary for the successful conduct of war. David S. Bachrach is Associate Professor of History at the University of New Hampshire.

  • Sales Rank: #3736572 in Books
  • Published on: 2012-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .75" w x 6.14" l, 1.50 pounds
  • Binding: Hardcover
  • 324 pages

Review
Offers a welcome insight into Ottonian military organisation and warfare. ENGLISH HISTORICAL REVIEW (T(his book offers many valuable and new insights. Moreover, it is based on an astounding number of sources and scholarly works. It thus deserves the attention of all medievalists, not only those interested in military history. GERMAN HISTORY Offers great scope for debate...which will support or contest Bachrach's insightful and often challenging arguments. MEDIEVAL REVIEW An invaluable mine of information, detail and insights, all set out with great clarity and logic. HISTORY

About the Author
David S. Bachrach is Associate Professor of History at the University of New Hampshire.

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Sabtu, 09 Juli 2011

[C251.Ebook] Free Ebook A Most Damnable Invention: Dynamite, Nitrates, and the Making of the Modern World, by Stephen R. Bown

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A Most Damnable Invention: Dynamite, Nitrates, and the Making of the Modern World, by Stephen R. Bown

Swedish chemist Alfred Nobel's discovery of dynamite made possible the famous industrial megaprojects that transformed the countryside and defined the era, including the St. Gothard rail tunnel through the Alps, the clearing of New York harbor, the Panama Canal, and countless others. Dynamite also caused terrible injuries and great loss of life, and, in some cases, incalculable and irreparable environmental damage. Nobel was one of the richest men in a society rapidly transforming under the power of his invention, but with a troubled conscience, he left his estate to the establishment of the world-famous prizes that bear his name.  As the use of explosives soared and growing populations consumed more food, nations scrambled for the scarce yet vital organic ingredient needed for both. The quest for nitrates takes us from the rural stables and privies of preindustrial Europe to the monopoly trading plantations in India and to the Atacama Desert in South America. Nitrates were as valuable in the nineteenth century as oil is in the twenty-first and were the cause of similar international jockeying and power politics. The "nitrogen problem" of creating inorganic nitrates was solved by an enigmatic German scientist named Fritz Haber. His breakthrough not only prolonged the First World War but became the foundation of the green revolution and the tripling of world population since then. Haber is also known as the "father of gas warfare" for his work on poison gas. When he was awarded a Nobel Prize for his work in chemistry, it sparked international outrage and condemnation.  A Most Damnable Invention is a human tale of scientific obsession, shadowy immorality, and historical irony, and a testament to the capacity for human ingenuity during times of war.

  • Sales Rank: #1025893 in Books
  • Published on: 2005-10-01
  • Released on: 2005-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.60" h x 1.04" w x 5.72" l,
  • Binding: Hardcover
  • 272 pages

From Publishers Weekly
Bown follows his well-received Scurvy with another sedulously researched and well-written popular history. He's particularly good at penning provocative theories that link seemingly modest events to monumental changes in the course of history. For example, prior to the Franco-Prussian War, the French government, unlike Prussia, refused to allow its munitions experts to develop weaponry utilizing Alfred Nobel's powerful new explosive, dynamite. The result, according to Bown, was a humiliating defeat that forced the French to submit to onerous treaty terms that helped set the stage for WWI. Bown's knowledge of his subject is impressive, and he has interesting things to say about the science and scientists central to the development of explosives; the role these explosives played in Japan, China and India; and positive changes facilitated by the use of high explosives in mining and construction. Bown also has a good eye for the unintended consequences, ironies and contradictions that are the product of social and technological forces of great magnitude. That Alfred Nobel used the proceeds of his vast munitions fortune to fund the Nobel Prizes is perhaps the ultimate example. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
A science and military historian of proven worth (see Scurvy, 2004) turns his discerning attention to Alfred Nobel and the discovery of dynamite. That discovery solved the problem of using the enormously powerful explosive nitroglycerine safely by compounding it with other elements that discouraged its tendency to go off should somebody in the immediate vicinity sneeze. The new and powerful explosive proved invaluable in the construction of the modern world and also launched a quest for more potent chemical explosives that consisted of seeking out further natural and later synthetic nitrates. Nobel, horror-struck by that reaction to his concoction, compensatorily founded the prizes that bear his name. Yet to this day, developments that win the prizes for physics, chemistry, and biology sometimes show up in weapons laboratories. This excellent addition to the history of science, military history, and the history of human progress as one of accidents and good intentions deserves a much bigger audience than its focus might lead one to expect. Roland Green
Copyright © American Library Association. All rights reserved

Review
Bown follows his well-received Scurvy with another sedulously researched and well-written popular history. He's particularly good at penning provocative theories that link seemingly modest events to monumental changes in the course of history. For example, prior to the Franco-Prussian War, the French government, unlike Prussia, refused to allow its munitions experts to develop weaponry utilizing Alfred Nobel's powerful new explosive, dynamite. The result, according to Bown, was a humiliating defeat that forced the French to submit to onerous treaty terms that helped set the stage for WWI. Bown's knowledge of his subject is impressive, and he has interesting things to say about the science and scientists central to the development of explosives; the role these explosives played in Japan, China and India; and positive changes facilitated by the use of high explosives in mining and construction. Bown also has a good eye for the unintended consequences, ironies and contradictions that are (Publishers Weekly)

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0 of 0 people found the following review helpful.
The Boom in Boom
By Rob Hardy
Each year we are treated to the announcements of the Nobel Prizes, and are invited to consider the irony particularly of the Peace Prize founded by Alfred Nobel who made his fortune perfecting explosives. While some might argue that explosives have brought victory and peace, their immediate effects are simply destruction, even in the cases of destruction directed toward non-lethal activities like making tunnels or canals. Our ambivalent relationship to explosives has been constant ever since we have had them, and is a key part of the story in _A Most Damnable Invention: Dynamite, Nitrates, and the Making of the Modern World_ (Thomas Dunn Books) by Stephen R. Bown. You would not expect this to be an exciting story, when you learn that a large part of it has to do with such things as compost and bird droppings and their strategic importance. Bown makes the case, though, that finding better explosives, and ways to tame them to our use, has been one of the foundations of our modern world.

Bown starts with black powder, and its manufacture from sulfur, charcoal, and saltpeter, the last one, the supply of potassium nitrate to the mix, being difficult to get, as its formation from decomposition was not well understood. The hunger for the potassium nitrate of saltpeter grew gradually over the centuries, but then expanded due to scientific and technical advances in the nineteenth century. In 1864, Alfred Nobel began making nitroglycerine, which had been invented in Italy twenty years before, in his family laboratory in Stockholm. It was dangerous, and there was an international public outcry against Nobel and his efforts. In an attempt to tame nitroglycerine, Nobel tried combining it with inert ingredients, and found that a particular clay could be mixed with it to make the most stable explosive. Nitrates from organic sources only became more valuable. Bown estimates that Germany would have run out of armaments by 1916 if it had relied only on imported nitrates (mostly guano), but the second important chemist of this tale found an innovative way to get them in another fashion. After all, nitrogen is all around us, about 80% of the air we breathe, so there is an abundant supply. Extracting it from the air, however, was a goal unmet until Fritz Haber found a way to use high pressures and temperatures to get atmospheric nitrogen and hydrogen to combine into ammonia, to which oxygen could be combined on the way to making nitric acid. It was enough to prolong Germany's participation in the war, and Haber also developed a way of releasing chlorine gas, making him known as "The Father of Gas Warfare".

Both Nobel and Haber justified their efforts not only by stressing the peacetime use of explosives, which are many and valuable, but also by the rationalization that making armaments more effective and terrible was really a humane effort that would shorten wars and result in fewer lives lost in the long run. Haber never saw the futility of such self-justification, and never had qualms over his work, but Nobel did. Nobel wrote, "I wish all guns with their belongings and everything could be sent to hell, which is the proper place for their exhibition and use." The guns were not restricted to that theater, of course, and Nobel became enormously rich. His peculiar will setting up the Nobel Prizes might be seen as some sort of attempt at atonement. Explosives, like all our gadgets, are neither good nor bad; the uses to which they are put determine that. Bown explains that they are only reflections of the duality of the human mind: "On the one hand, murderous, frightening, and destructive; on the other hand, optimistic, determined, and wildly inventive." Their story, dramatically told here with much insight into human cleverness and human folly, is an important one in understanding human civilization.

2 of 2 people found the following review helpful.
Interesting Information.... Oddly Put Together
By George Poirier
There is much interesting information presented in this book. The topic of explosives is discussed from earliest times to essentially the end of World War I. The contributions of Alfred Nobel are particularly prominent, as are those of Fritz Haber towards the end of the book. The author's focus is mainly on the historical, political and sociological aspects rather than the technical and scientific details of the various inventions - in other words, no detailed recipes or chemical formulas of explosives are provided. The only aspect of this book with which I had some difficulty is its timeline which is rather erratic. The author zigzags from medieval times to the nineteenth century, then back to olden times then back again to more modern times, etc. Other than possibly being somewhat annoying for some readers, this format has resulted in a certain amount of repetition of some of the facts. Nevertheless, this odd quirk does not detract from the fact that the book does contain much very interesting information. It should be of great interest to history buffs, particularly those interested in the history of science and technology.

0 of 1 people found the following review helpful.
More bang for the buck!!
By Jerry Guild
This book is an excellent combination of many things: History,Biography,Business,Politics,Warfare,Sociology,Science,Advancementof Civilization,Human Nature,Greed,Oppression,Philanthrophy.Loneliness,Failure,Success,and even much more.
The author covers the development of explosives from its earliest days to modern times,or at least up to pre nuclear times.
A large part of the book centers around the life and work of Alfred Nobel,why he experimented with explosives ,and how he invented Dynamite. Of course, inventions that promise an advantage in military power,great riches ,and particularly useful in making huge construction or destruction possible;will naturally have far reaching implications. These implications are well detailed and explained throughout the book.However;whenever mankind finds a new, valuable and limited resourse ;conflicts occur in its control;eventually the supply becomes scarce and an alternative is searched for. When the naturally occuring sources of nitrates can't keep up with the demand;then along comes a person who is nohere as well known in history as Nobel,Fritz Haber,who develops methods to manufacture synthetic nitrogen and whole new worlds of advancement open up.While explosives,more often than not,thought of as warfare weapons ;the discovery of synthetic nitrogen,changed the world's food production with its ability to provide cheap,and highly efficient fertilizer for growing crops.While, with every advancement,there are also unforseen problems.In this case, great advancement in food supplying ,came great advances in population.Now the earth has a population of over 6 billion where prior to the discovery of synthetic Nitrogen it was about 2 billion.Along with that,since the crops absorbe only a small amount of these "artificial" fertilizers,the rest end up in oceans and rivers,creating huge,uncontrolled growth in algae and its accompanying problems.
Another part of the book covers what Nobel did with the huge fortunes his discovery brought to him.He had no family,and left almost everything to fund the Nobel Foundation that awards prizes we have all come to hear about.
In a way this book really looks at the great discoveries and advncement in civilization and wonders is it all really for the best. Mankind has always wondered this, and will continue to discover and ,advance and wonder.I guess the answer lies in the fact that ,despite the problems that come with advancement;they are never enough to turn back.
Mankind has learned to live with the advancements made with Gunpowder and Dynamite; will we also learn to manage Nuclear Energy as well?
Overall a very interesting and thought provoking book.

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Customer Relationship Management, by Francis Buttle

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

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Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.

  • Sales Rank: #993221 in Books
  • Brand: Brand: Routledge
  • Published on: 2008-10-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.06" w x 7.44" l, 1.10 pounds
  • Binding: Paperback
  • 528 pages
Features
  • Used Book in Good Condition

Review
Praise for the previous edition:
"Absolutely the best exposition of Customer Relationship Management. I can't think of a better guide to increasing your performance and profits."
- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA.

From the Back Cover
This book provides a comprehensive and balanced review of Customer Relationship Management. It explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Rather than being tied to any single perspective, the book identifies and explores four different forms of CRM - strategic, operational, analytical and collaborative. Technology is a key attribute of CRM, but this book puts that technology into a managerial and operational context. Although a number of chapters are dedicated to technology issues, and technology is considered throughout the book, the book is not about technology, per se. Rather it is about how CRM technologies can be used to enhance the achievement of marketing, sales, and service objectives, and support broader organizational goals.

To ensure it is both theoretically sound and managerially relevant, the book draws on academic and independent research. Findings from a wide range of academic disciplines contribute to the book, including marketing, sales, customer service, human resources, technology management, strategy, change management, project management, leadership, operations, management accounting, finance, and organisational behaviour. Supplementing these academic credentials, the book also makes use of research conducted by independent analysts such as Gartner and Forrester, two organizations that conduct leading-edge, state-of-the-art research into CRM and related areas.

The book explains how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development. It is liberally illustrated both with screenshots from CRM software applications, and case illustrations of CRM in practice.

Ideal for use as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is equally valuable for industry professionals. This includes those pursuing professional qualifications or accreditation in marketing, sales or service management, and mid-level to senior managers who are involved in CRM programs and system implementations, whether in a marketing department, the sales force or the service centre.

About the Author
Francis Buttle, PhD, is founder and principal consultant of Francis Buttle & Associates,a Sydney, Australia-based business that helps organizations become more skilled and successful at customer acquisition, retention and development. Francis has spent most of the last 30 years in various academic roles around the world. He has been a Professor of Customer Relationship Management, Professor of Marketing,Professor of Relationship Marketing, and Professor of Management at a number of leading graduate schools of management, including Manchester Business School (UK), Cranfield School of Management (UK) and Macquarie Graduate School of Management (Australia). He was appointed as the world's first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences, and a serial blogger. Francis has developed, run or contributed to many management development programs, and has advised or consulted to numerous for-profit and not-for-profit organizations in the UK, Australia, USA, Hong Kong, Singapore and New Zealand. Although he quit full-time academic life in 2006, he still supervises doctoral candidates, and conducts customer-related research. Francis lives on Sydney's North Shore, is a qualified but reluctantly retired rugby union referee, enjoys cycling and kayaking, and rides a Suzuki. Francis has degrees in management science, marketing and communication. His PhD was earned at the University of Massachusetts. He is an elected Fellow of the Chartered Institute of Marketing. He can be contacted at francis@buttleassociates.com. Find out more at www.buttleassociates.com

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By SOPHIA ROLLE
great book!

1 of 1 people found the following review helpful.
Develop a CRM Strategy
By Celia Maylin
The book explains how Customer Relationship Manager (CRM) can be used throughout the customer life cycle stage of customer acquisition, retention and development. The author introduces the four types of Customer Relationship Management and the seven-step process to develop a CRM strategy for any organization.
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Summary
Overall, the book explains how CRM can be used in every stage of the customer life-cycle and the four types of Customer Relationship Management; Strategic CRM,Operational CRM, Analytical CRM,Collaborative CRM.
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The book provides a very good overview of CRM; it is well organized and easy to understand. CRM Strategy is a new topic in this new version of the book. I think the author did well in the organization of the topics and explaining the concepts and steps to develop strategies that will help companies to acquire new customers and develop a long-term relationship with them.
Buttle explained a seven step process to develop a CRM strategy for a specific project. He said that organizations interested in developing a CRM strategy must start with the step 1, `situation analysis'; which describes, understand and evaluate the current customer strategy. A couple of tools to help in this step are the comprehensive model of CRM and the customer strategy cube. This step answers the questions "Where are we now?", "why are we where we are now?" The main purpose of this audit is get information about the strength and weaknesses of the company's customer strategy. The step 2 of developing the strategy is to `educate the employees' to avoid misunderstandings. Employee education and involvement will be important as they will be motivated to participate and will help identify opportunities for improvement in the workplace. The step 3 is related to the `vision'; this should be a well written statement of how CRM will change the business as it relates to customers. Step 4, is about `priorities'. What are the company's priorities at this specific moment? Step 5 is related to `establishing goals and objectives' from the vision and the priorities. A goal could be to acquire new customers and an objective could to generate 200 additional leads in a period of time. Step 6 is about `identifying people, process and technology' requirements for the goals and objectives to be achieved. The last step, step 7 is about `developing the business case', which is built based on the cost and the benefits of the CRM implementation. This step answers the question: why should we invest in this CRM project? Managers will need to review the cost, the revenues and all those other benefits difficult to value like improve customer service or improve understanding to market changes.
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I believe that this book could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. The way the author explains the topics is very simple and every step to develop a CRM strategy just makes sense. In addition, the book includes examples of CRM in practice so the readers can learn how CRM is implemented.
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I think this is a great book that offers valuable information, techniques and tools on Customer Relationship Management. Developing a CRM strategy was very well explained and included a lot of details, examples and graphs to better understand the subject. I recommend this book to professionals but also to anyone that works with customers to help them understand the entire strategic planning required to acquire customers and develop a long term relationship with them and why this is so important for the success of the business.

0 of 0 people found the following review helpful.
A comprehensive coverage of CRM
By Amazon Customer
Buttle's book is a comprehensive coverage of CRM, without the bias of a particular "magic bullet" solution to push. The author covers several models of CRM, each with relative strengths and weaknesses, then explores important related topics such as customer experience and the role of systems in CRM programs. This book provides the best overall treatment of the subject for anyone interested in understanding and applying customer relationship management concepts in the real world.

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